This campaign was executed during the Lockdown period in UAE, when all establishments were asked to close down. Our client - The Stables Dubai and Rodeo Drive Dubai, which are resto-bars, wanted to engage with their patrons even during the lull period. So we created this Happy Hours campaign, which resonates with a Bar concept, yet encouraged the audience to do something meaningful when they are staying home.
In these posts, we showed all aspects of engaging in some hobby, whether it's playing games, cleaning house, staying fit, learning new craft, spending time with family or just enjoying your time. The engagement rate of this 2 month long campaign was 4.5% higher than the regular posts, owing to their CSR role.