In the growing competitive business landscape, it's imperative to have a strong brand image & positioning apart from an effective marketing strategy in order to stand out and attract customers. We are brand custodians who help companies achieve their business goals, whether it’s through brand strategy, social media management, launch strategy or performance marketing.
This is the starting point of our association where we define the brand's unique positioning in the market. It involves creating a brand persona, identifying target audiences, and developing a messaging strategy that resonates with the audience. A strong brand strategy helps to build brand recognition and loyalty, which leads to increased sales and customer retention.
Social Media Management
Our social media management roadmap aligns with the KPIs set for the brand, while we focus on the brand journey – brand awareness, engagement, loyalty, conversions etc. The working model includes managing social media accounts, developing content calendars, creating social media campaigns, and monitoring social media metrics. An effective social media management strategy helps to increase brand visibility and engagement.
A launch strategy involves planning and executing a new product or service launch. It includes identifying target audiences, creating messaging and positioning, developing marketing campaigns, and measuring results. A successful launch strategy helps to generate excitement and awareness around the new product or service, leading to increased sales.
We have launched successful campaign that brought the best RoI for the brands. Our expert performance marketing team uses data and analytics to measure the effectiveness of marketing campaigns and optimize them for maximum ROI. It includes activities such as A/B testing, conversion rate optimization, and ad targeting. A strong performance marketing strategy helps to improve marketing efficiency and drive business growth.
Our marketing strategy pans out a comprehensive plan for reaching and engaging target audiences with the aim of achieving specific business goals. It involves a range of activities, such as market research, customer segmentation, and selecting appropriate marketing channels. A good marketing strategy helps to drive traffic, increase conversions, and boost revenue.
Design & Content
Design and content are critical components of any marketing campaign. Design involves creating visual elements such as logos, graphics, and web design that reflect the brand's identity. Content refers to written or visual materials such as blog posts, videos, and infographics that communicate the brand's message to the audience. A strong design and content strategy helps to create a cohesive brand image and drive engagement.
PR & SEO Writing
With seasoned writers in the team, our PR and SEO writing involves crafting press releases, articles, and blog posts that help to increase brand visibility. We identify keywords and phrases that resonate with the target audience, and create content that ranks well in search engine results. Effective PR and SEO writing can help to boost brand credibility and increase website traffic.
There are a lot of strong media vehicles such as print ads, radio spots, outdoor and TV commercials that are still the mass media channels, critical for any brand that needs to reach out to mass audiences. While digital marketing has become increasingly popular in recent years, traditional marketing still has its place in the marketing mix. Traditional marketing can help to reach a wider audience, build brand recognition, and drive sales.
Though we’ve bracketed the services above, there are a lot of medias that we continue to ace, namely:
Pay Per Click Advertising | Google Search and Banner Ads | Facebook & Instagram Ads | Twitter Ads | LinkedIn Ads | Website Design & Development | Lead Generation Campaigns | Search Engine Optimization | Email Marketing | Brand Identity | Event Marketing | Design Services | Storyboarding & Video Production | Photoshoot | Media Planning | Influencer Marketing and much more…
Anoop Shetty - GM, President Hotel Dubai.
The Purple Fable team has always been proactive in delivering new ideas and business strategies. I like the way they come with unique concepts that are not just marketing related, but for business growth.